NEW YORK, May 5, 2023 /PRNewswire/ -- The global loyalty management market size is estimated to increase by USD 4.40 billion from 2021 to 2026. The market's growth momentum will progress at a CAGR of 14.38%. The growing customer preference for personalized solutions is driving the market growth. In the past few decades, there have been several changes in customer loyalty programs. Customers expect instant rewards and prefer to use them immediately at the point of sale. They also want personalized advice, discounts, and promotions from companies. Hence, retailers offer personalized reward programs to improve sales, customer loyalty, web traffic, and profits. These factors are expected to fuel the expansion of the market during the forecast period. Discover some insights on market size and forecast period (2022-2026) before buying the full report - Request a sample report
Loyalty management market – Customer landscape
Our report analyzes the life cycle of the global loyalty management market from the innovator's stage to the laggard's stage. The report illustrates the lifecycle of the global loyalty management market, focusing on the adoption rates of the major countries such as the US, Canada, China, India, Japan, and Germany. To help companies evaluate and develop growth strategies, the report outlines –
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Key purchase criteria
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Adoption rates
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Adoption lifecycles
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Drivers of price sensitivity
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Loyalty management market – Vendor analysis
Vendor landscape –
The global loyalty management market is moderately fragmented, with a few vendors holding significant market revenue. A few prominent vendors that offer loyalty management in the market are Aimia Inc., Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., The Lacek Group, LoyaltyLion Ltd, and Apex Loyalty and others.
Major vendors are trying to establish a strong customer base by distributing their products globally through retail and online distribution channels to remain competitive and gain significant market revenue. In this report, vendors are included based on their offerings in the global loyalty management market. They are identified based on their revenues, market dominance, product portfolio, and financials.
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Vendor offerings -
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Aimia Inc. - The company offers loyalty management, which includes transformative technology and loyalty solutions such as loyalty programs, merchants, and consumer brands to enrich member engagement, enhance consumer loyalty, and deliver high yields for businesses.
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Brierley & Partners Inc. - The company offers loyalty management, which improves customer satisfaction and, in turn, promotes brand advocacy.
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Epsilon Data Management LLC - The company offers loyalty management, which includes B2B loyalty, B2C loyalty, and B2E loyalty.
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Five Stars Loyalty Inc. - The company offers loyalty management, which helps anticipate and identify the unlocked value and understand and improve customer satisfaction.
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Loyalty management market - Segmentation assessment
Segment overview
Technavio has segmented the market based on deployment (cloud-based and on-premise) and geography (North America, Europe, APAC, South America, and Middle East and Africa).
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The cloud-based segment will account for a significant share of market growth during the forecast period. This type of deployment offers higher agility than on-premises deployment. Small businesses prefer cloud-based loyalty management software, as it is cost-effective. These factors will increase the demand for cloud-based deployment during the forecast period.
Geography Overview
The report provides actionable insights and estimates the contribution of all regions to the growth of the global loyalty management market.
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North America will account for 48% of the global market's growth during the forecast period. The US is a key contributor to the loyalty management market in the region. However, the growth of the market in the region is expected to be slower than the growth of the market in Europe. Factors such as the growth of the IT and telecom, healthcare, BFSI, manufacturing, retail, and e-commerce industries will drive the growth of the loyalty management market in North America during the forecast period.
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Loyalty management market – Market dynamics
Key trends - The growing application of artificial intelligence (AI) for innovative solutions is a key trend in the market. AI is used for monitoring transactions as well as identifying and eliminating fraud. For instance, in May 2021, Comarch SA launched an AI-powered reward software for safety services. These factors will improve consumers' trust in brands. The use of such tools is beneficial for customers, which, in turn, is expected to support the growth of the market during the forecast period.
Major challenges - Stringent government regulations that may affect the adoption of loyalty programs are challenging market growth. Under the GDPR, factors such as the definition of personal data, consent, partners, enterprise communication, and statistics withdrawal can affect companies' loyalty programs. As a result, companies have to follow safety data protection policies, as non-adherence to these policies can lead to high penalties. Concerns regarding various federal and state regulations, such as gift certificate laws, trade stamp laws, data security laws, and privacy laws, further limit the implementation of loyalty programs. Therefore, various credit card-related issues and laws prevent the banking industry from reorganizing loyalty programs, which, in turn, can impede the overall market growth during the forecast period.
What are the key data covered in this loyalty management market report?
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CAGR of the market during the forecast period
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Detailed information on factors that will drive the growth of the loyalty management market between 2022 and 2026
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Precise estimation of the size of the loyalty management market and its contribution to the parent market
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Accurate predictions about upcoming trends and changes in consumer behavior
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Growth of the loyalty management market across North America, Europe, APAC, South America, and Middle East and Africa
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A thorough analysis of the market's competitive landscape and detailed information about vendors
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Comprehensive analysis of factors that will challenge the growth of loyalty management market vendors
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Loyalty Management Market Scope |
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Report Coverage |
Details |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.38% |
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Market growth 2022-2026 |
USD 4.40 billion |
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Market structure |
Fragmented |
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YoY growth 2021-2022 (%) |
13.78 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 48% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
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Key companies profiled |
Aimia Inc., Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., The Lacek Group, LoyaltyLion Ltd, and Apex Loyalty |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Table of contents
1 Executive Summary
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1.1 Market overview
2 Market Landscape
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2.1 Market ecosystem
3 Market Sizing
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3.1 Market definition
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3.3 Market size 2021
4 Five Forces Analysis
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4.1 Five forces summary
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4.6 Threat of rivalry
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4.7 Market condition
5 Market Segmentation by Deployment
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5.1 Market segments
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
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8.1 Market drivers
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8.2 Market challenges
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8.4 Market trends
9 Vendor Landscape
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9.1 Overview
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9.2 Vendor landscape
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9.3 Landscape disruption
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9.4 Industry risks
10 Vendor Analysis
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10.1 Vendors covered
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10.3 Aimia Inc.
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10.4 Bond Brand Loyalty
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10.6 Comarch SA
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10.10 Oracle Corp.
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10.11 SAP SE
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10.12 The Lacek Group
11 Appendix
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11.1 Scope of the report
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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