For nine mornings, you have bought a coffee from the same shop. For nine mornings, you have received a stamp on a loyalty card in recognition. Now, you are one stamp from a free coffee.
On day ten though, before you step in, someone offers to swap your incomplete card for a complete one. Should you? According to a new study, you shouldn’t. Being nine tenths of the way to a free latte is something we value more than the latte itself.
Researchers called it the “one away effect”. They found that in studies involving 6,000 people, a nearly complete set was consistently seen as more valuable than a full set. But why? Not only does near-completion hold out the promise and anticipation of free
"loyalty" - Google News
May 30, 2023 at 02:00AM
https://ift.tt/GBXL6mW
Why your incomplete loyalty card is worth more than you think - The Times
"loyalty" - Google News
https://ift.tt/JOTDjko
https://ift.tt/uA512xT
Bagikan Berita Ini
0 Response to "Why your incomplete loyalty card is worth more than you think - The Times"
Post a Comment