Google Pixel 7 and iPhone 14
Apple can rest easy knowing many iPhone owners out there will stick with the brand, but a new study shows that the same can't be said for Google.
Statista surveyed a total of 9,571 smartphone users in the U.S. from April 1, 2022 up until March 28, 2023, with just over 7,500 responding. Interestingly, while thousands of iPhone and Samsung-branded smartphone owners responded, less than 500 Pixel owners did.
In any event, as you can see from the graph below, the iPhone remains a steadfast purchase for most owners. When asked, "How likely are you to change your smartphone brand at the next possible occasion?", the results show that 49% of current iPhone owners are going to stick with the iPhone moving forward.
The numbers are even more staggering the other way for the Pixel, with 57% of respondents saying they are going to switch away from the Pixel to something else. Meanwhile, both Apple and Samsung sit at 34 percent planning to switch.
The report indicates Google may win over some new customers with its latest smartphones, which includes a foldable device. However, keeping those customers coming back for more appears to be the company's weak point, despite having specs and price tags to help sway them.
"loyalty" - Google News
May 17, 2023 at 11:49PM
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Apple doesn't have a smartphone loyalty problem, but Google does - AppleInsider
"loyalty" - Google News
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