Coborn's, a Midwest grocer, is seeing an increase in customer loyalty after deploying Birdzi's Visper 2.0 solution that helps retailers and grocers create customized offers for specific shoppers.
The grocer saw a 32% boost in migrating shoppers upward through loyalty tiers, according to a press release, and a 6% improvement in retaining or growing shopper loyalty segments.
Birdzi's Visper technology leverages KIC Scores, a shopper quality index, to create the best promotion for each customer. The promoted products are chosen from across the entire catalog instead of from a preset list of vendor deals, and paired with the images, text and discount most likely to intrigue the shopper with no manual intervention required.
"Visper 2.0 ensures higher relevancy and makes it easy for shoppers to find deals that will encourage them to visit the same grocer time and time again," Shekar Raman, CEO and co-founder, Birdzi, said in the release. "Already, we're seeing fantastic results from our customer base."
Coborn's, a long-time Birdzi customer, tested Visper 2.0 between April 2022 and August 2022 and created thousands of customized offers for the store's shoppers and distributed them via Coborn's app and website.
"After we saw how well our customers responded to this new style of personalization, we were inspired to expand the implementation across all of our locations," Diana Barr, director of digital and loyalty marketing, Coborn's, said in the release. "The solution fits seamlessly into our existing customer touchpoints and the impact on our customer's lifetime value was quickly clear."
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September 07, 2022 at 05:00PM
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Midwest grocer sees loyalty boost with Birdzi Visper 2.0 deployment - Retail Customer Experience
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