Coles supermarket has announced a major overhaul of its Flybuys loyalty program, offering personalised discounts and free offers to customers for the first time.
From this week, Coles shoppers can now access personalised Flybuys offers from the Coles app to easily collect more points and take advantage of promotions.
WATCH VIDEO ABOVE: Coles explains the new Flybuys program on Sunrise
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The supermarket says customers who link their Flybuys account to the Coles app can take advantage of a range of discounts and offers. These include money off their shop, bonus Flybuys points on specific products or entire categories and even free products.
And until June 27, shoppers can earn 5 x Flybuys points on their shop when they spend $20 on fresh fruit and vegetables.
With more customers flocking to loyalty programs, Coles says the Flybuys offer encourages customers to add more in season produce to their weekly shop, and boost their points balance in the process.
Coles says shoppers who spend $100, including $20 on fresh fruit and vegetables, will increase their Flybuys balance by 500 Flybuys points.
Aussie families with large trolley hauls will earn big points, with a $200 transaction delivering 1,000 Flybuys points.
Furthermore, customers can take $10 off their shop with every 2,000 Flybuys points redeemed.
Coles General Manager, Instore Experience and Loyalty Adam Heywood said the new initiatives hope to encourage Aussies to load their baskets with fresh fruit and vegetables throughout the winter months.
“We have seen our customers turn to loyalty programs as the cost of living continues to pinch, to help them accumulate points and save on future transactions,” he said.
“This new offer from Flybuys will allow customers and their families to eat well while boosting their points balance to be used on upcoming shops.
“This fresh initiative is another way we’re helping Aussies this winter, and follows the latest instalment of our successful Locked campaign, taking the pressure off Aussie families by locking the price of selected fruit and veggies for the first time.”
The initiative comes after Coles announced they will also be locking the price of selected fruit and vegetables for the first time, to give customers greater certainty on the price they will pay for fresh produce each week.
Selected fruit and vegetable items will be locked in price until 18 July to encourage Aussies to increase their fruit and vegetable intake as the weather cools down.
Lunchbox favourites like Coles Mini Apples and Mini Pears have been locked at $3.00 per bag (WA$4.00), while 1kg Coles Carrots will stay at $1.40 and 2kg Little Tractor Potatoes will be locked at $5 (excluding WA and TAS), the perfect additions to a hearty stew.
Flybuys Fresh Produce Multiplier offer will run until Tuesday, 27 June ,and is available to both new and existing Flybuys members. Customers who spend $20 or more on fresh fruit and vegetables can collect 5 x points on their shop when they swipe their Flybuys card at checkout.
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