Ford is rolling out a rewards program that lets Canadian drivers earn loyalty points, and then redeem them against the cost of service, parts, or even a new vehicle.
The program, called FordPass Rewards, builds on the automaker’s FordPass mobile platform. That program allows drivers to monitor their vehicles, find parking spaces, or access remote features through their phone.
FordPass Rewards racks up points when participants buy or lease a new vehicle, purchase a certified pre-owned one, or service their vehicles at Ford dealerships. There is no cap on the number of points that can be earned, and they can be redeemed at any participating Ford dealership – the automaker said virtually all of its dealers are in on it, across Canada – no matter where they were initially earned.
Customers can sign up for the rewards program through the FordPass app, which can be downloaded through the App Store or Google Play, or through FordPassRewards.ca.
The company said more than 200,000 Canadian customers have already signed up. “This program offers the ultimate flexibility to earn and redeem points at any participating Ford dealership,” said Bill Rowe, vice-president of customer service at Ford of Canada, “and vehicle owners can manage it all from the palm of their hand through the FordPass app.”
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January 23, 2021 at 06:59PM
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New loyalty program lets Ford owners earn points at dealerships - Driving
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