The pandemic may have created plenty of shopping chaos. But Brand Keys' latest loyalty ranking shows an important lesson: It's not enough that consumers know a retailer's name. They must also have at least some sense of what that brand stands for.
"Companies that can turn themselves into real brands …
"loyalty" - Google News
January 25, 2021 at 07:00PM
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Emotional Engagement Fuels Fiercest Loyalty For Amazon, Dick's, Trader Joe's 01/25/2021 - MediaPost Communications
"loyalty" - Google News
https://ift.tt/2VYbPLn
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