Leaders need to tap the most essential elements of human nature to operate in a world that’s changing faster than ever. Flexibility and the ability to turn on a dime is crucial to building trust and loyalty. These strategies are essential for the private sector to adopt in order to thrive and grow today and tomorrow.
Establish a clear mission.
The solution you’re delivering needs to be felt by the user of your product or service. Condense the mission statement around the biggest pain point of your customer. When the mission is clearly defined and aligned with a solution, you’ll win the hearts and minds of your customer who will understand it applies to them.
Repeat with ease.
The attention span of the average audience is shrinking in the time it took you to read this sentence. Your clear message must be repeated so often that you feel it’s too much. When you get to that point it will be just about the right amount. When your audience can repeat your message, over all the other noise in their feed, it makes them feel like part of something bigger. Based on data from The National Library of Medicine, “repetition can affect beliefs about truth. People tend to perceive claims as truer if they have been exposed to them before.”
Actively listen.
Leaders learn from what their employees say they need. They learn from online surveys and from meeting in person. Sharing this information helps the employees see themselves in your results. When an employee is engaged at work but not thriving in their personal life, their productivity is low, according to Gallup surveys. As such, active listening in the workplace is helping firms today increase retention because they’ve learned what employees really want. Actively listening and sharing what you’ve learned will help you connect more personally with the audience you seek to serve and collaborate with.
Thoughtfully respond.
Leaders are prepared to advocate for what they know and change course when needed. If you’re a leader in the private sector and you don’t feel as confident being on the spot, get help. The help you enlist will likely make your job easier and simplify the way you respond to events and changes in course. Some evergreen strategies for responding like a pro are:
- Reframe the situation with positivity and openness.
- Observe how others react when you do this.
- Lean into where you agree with whom you disagree.
- Engage your audience with a plan to move forward.
The rate of change isn’t slowing down. Leaders in the private sector will be well served to hone their skills in order to keep the customers and employees they have and attract new ones.
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October 27, 2023 at 10:01PM
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4 Business Strategies Leaders Can Use To Build Trust And Loyalty - Forbes
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