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Middletown loyalty program hopes to help small businesses - WCPO

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MIDDLETOWN, Ohio — A new loyalty program started by Downtown Middletown Inc. hopes to help small businesses in the city, as well as reward loyal customers.

The Sip, Bite and Buy program was started recently after small businesses in Middletown felt the sting of the pandemic.

"We've not really had any sales or customers in the last 3 weeks," Andrea Booth, owner of the store Annie Up, said. "It's not been the best, but I guess it's going."

Booth's shop is one of 40 businesses that are part of the program.

The way it works is people get a loyalty card from any of the 40 participating businesses, and each time a customer spends at least $10 at one of the businesses, they get a stamp. Once a customer gets 10 stamps, they turn their card in and are entered into a monthly drawing for a gift card.

"I think it's an awesome program," Faith Eller, district manager of Don's Pizza, said. "I think once people hear about it they'll definitely come to town and try it out."

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Middletown loyalty program hopes to help small businesses - WCPO
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