The Maldives Border Miles program will reportedly have three tiers: Abaarana (Gold), Antara (Silver) and Aida (Bronze). The three names all come from Divehi, the Indian Ocean nation's primary local language.
But how will travelers respond to this first-of-its-kind initiative? Some of that will depend on how global travel looks after the Covid-19 pandemic.
One travel industry expert thinks the idea could have long-term potential.
"Most tourism boards focus solely on glitzy ad campaigns and Photoshopped spreads, but this campaign from Maldives is both new and unique."
A representative for Maldives' national tourism board tells CNN Travel that the program will be implemented in December 2020. It's not yet clear what kinds of perks travelers in these three categories will get and how the points will be accumulated.
Maldives isn't alone on the list of destinations who have had to get creative following the global coronavirus crisis.
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October 01, 2020 at 10:58AM
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Maldives is creating a traveler loyalty program - CNN
"loyalty" - Google News
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