This three-tiered program unlocks new benefits at each status level.
Benefits available to all members include:
- Points earned on eligible purchases toward MyLowe’s Money;
- Free standard shipping with no or lower minimum spend on eligible purchases;
- Free member-only gifts;
- Free Lowe’s DIY-U kids and garden workshops;
- Savings through exclusive offers and early sales notifications;
- Plus, a customized in-app experience that allows members to track their points progress, explore previous purchases and receive personalized recommendations.
MyLowe’s Rewards is a three-tiered program with new benefits unlocked at each status level, said the retailer.
New members start at the Bronze Key tier and increase in status as they shop and engage with Lowe’s more annually. Statuses and benefits include:
Bronze Key: Earns 1 point per dollar, plus free standard shipping on eligible purchases $35 or more.
Silver Key: Earns 1.25 points per dollar, plus free standard shipping with no purchase minimum on eligible items.
Gold Key: Earns 1.5 points per dollar, plus free standard shipping with no purchase minimum on eligible items.
The firm said MyLowe’s Rewards credit card holders will also receive a free upgrade to Silver Key status, earning MyLowe’s Money faster and gaining access to all member benefits.
Current Lowe’s Advantage credit card holders will automatically transition to the MyLowe’s Rewards credit card in March and will continue to save 5% every day on eligible purchases while earning points and rewards, said the company.
“Lowe’s has been serving DIY customers for more than 100 years, and now we’re rewarding their longtime loyalty by offering even more value when they shop with MyLowe’s Rewards,” said Ellison.
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Lowe's revamps loyalty program - HBS Dealer
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