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If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of passage for a child to be given one of its sets while growing up somewhere in the world, creating a new fan (and customer) potentially for life.
Having amassed a database of millions through various touch points, Lego has revamped its loyalty strategy with the creation of Lego Insiders.
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August 25, 2023 at 03:00PM
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What Brands Can Learn From the New Lego Insiders Program - Adweek
"loyalty" - Google News
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