There is a 12-month commitment to the Dis-loyalty scheme, so members can’t just subscribe for one month, get 50 per cent off stay and then walk away. And note that the discounts listed above are valid on best flexible rates only.
That said, if you live or work close to an Ennismore property, for £144 per year you can get 365 sit-in drinks (366 next year as it’s a leap year!), which works out at about £0.40 per day – if you were to go every day or course. And if you sign up before 31 August you will also get one month’s membership free.
Also note that members will start with a fresh slate in terms of which hotels they have stayed at before, so will trigger at least the 20 per cent off benefit at all properties when staying for the first time within their membership.
Ennismore also highlights that 5 per cent of membership subscription revenues will be donated to charity.
The group is billing the new programme as “A game-changing membership that encourages disloyalty” – although of course members will need to be loyal as whole to Ennismore’s portfolio of hotels and F&B venues to get maximum benefit.
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July 27, 2023 at 07:44PM
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Ennismore launches paid-for Dis-loyalty programme – Business Traveller - Business Traveller
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