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There was a time when attempts at customer loyalty in the food and beverage space were largely relegated to wallet-sized cards to be stamped or hole-punched repeatedly in exchange for a forgettable reward. The agreement was pretty straightforward and deeply transactional: “Buy our stuff enough times and one day, we’ll toss you a small discount—or maybe some free fries, if we’re feeling generous.”
And for some small-scale businesses, that straightforward relationship is more than enough.
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"loyalty" - Google News
March 23, 2023 at 05:08PM
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Inspire Brands CMOs Share Their Secret for Customer Loyalty - Adweek
"loyalty" - Google News
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