Loyalty and guest engagement platform Thanx has completed the upgrade of its Loyalty 3.0 platform that features new capabilities that let brands respond and adapt to market variables, customer behavior and market changes in real time.
With the new Loyalty Engine, brands can deliver program sophistication and agility and the same ability to iterate, innovate and personalize engagement that helped Starbucks' program dominate the industry is available to all restaurants, according to a press release.
One of the first brands to utilize the platform is Brixx Wood Fired Pizza, the casual dining brand based out of South Carolina.
"Being a part of the beta program for this launch has not only been a positive experience for us, but it has become pivotal in allowing us to deliver on our brand goals. Thanx's new points engine offers superior control over our loyalty program, as well as marketing agility to offer our guests the Brixx hospitality they've come to expect regardless of industry variables. In the year since we first partnered with Thanx, our goals of growing our customer database and implementing a flexible loyalty system for our brand have exceeded our expectations. With the recent enhancements of the Thanx platform and Brixx's desire to move away from discounting to a more purposeful and customer-focused program, this is the perfect time to deepen our partnership," Eryn Pittsonberger, director of marketing at Brixx, said in the release.
Brixx's rewards program features a branded app and online ordering front-end that gives customers the ability to earn 10 points for every dollar spent and cash in points for a variety of rewards and perks in their rewards marketplace. The Brixx team will be able to leverage Thanx's self-service dashboard to change point conversions and add or change rewards perks at any time in real time. Brixx's team will also be able to leverage Thanx's marketing automation tools as well as data capture technology thanks to the platform's proprietary card-linked loyalty.
Thanx's Loyalty 3.0 engine features self-service tools that give brands total control to create and evolve a loyalty program that is unique to their brand. Brands can customize every element of the program's branding and functionality including the points conversion rate, naming, iconography, colors, fonts and descriptions, and can make these changes anytime, autonomously. The loyalty engine also empowers brands to create a rewards marketplace, delivering more choices to consumers in incentives, prioritizing relevance of perks to drive engagement.
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November 03, 2022 at 11:16PM
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Thanx debuts Loyalty 3.0 platform upgradeFast Casual - Fast Casual
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