Executive Summary
Consumer loyalty continues to wane amid inflation, with price taking precedence over brand for many shoppers. As retailers find it more challenging to acquire new customers, loyalty programs take on greater importance—but brands must put value and ease of use front and center to retain existing customers and boost purchase frequency.
Key Question: How can brands and retailers best meet consumers’ changing expectations for loyalty programs during economic turmoil?
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November 23, 2022 at 04:00AM
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Retail Loyalty Programs - Insider Intelligence
"loyalty" - Google News
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