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C. P. Company Creates New Loyalty Program - HYPEBEAST

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Italian apparel brand C.P. Company has announced its new loyalty program. Entitled The Brotherhood, the digital membership program promises its loyal customers access to personalized offers, one-of-a-kind services and more.

The program was created to give back to frequent shoppers, while meeting the demand for a personalized experience.

Users can sign up to join The Brotherhood on C.P. Company’s website. From there, any shopping will help them to accrue points, unlocking new milestones with higher number and value purchases.

C.P. Company says that every time a loyal customer reaches a milestone, they’ll be rewarded with “unforgettable experiences and special services.” The brand didn’t specify exactly what the rewards would look like.

Milestones are broken down into four stages, ranging from the entry-level Member to the 2,500-points or more Ambassador.

Learn more about C.P. Company’s new loyalty program on its website.

In other fashion news, Rowing Blazers debuted a playful Winnie-the-Pooh collection.

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