Search

2021 Delphi Report: Pay With Points — Reducing the Friction in Loyalty Redemptions - TheWiseMarketer.com

kajasada.blogspot.com

An Exclusive Study From the Loyalty Academy and Wise Marketer Research Services in Collaboration with Engage People

In our groundbreaking 2018 Delphi Report – The Future of Loyalty Marketing – The Wise Marketer identified emerging trends associated with creating less friction for members as they engaged with loyalty marketing programs. One of these trends focused on redemption of points/miles and how new techniques were emerging to make the process more convenient, of higher value to the member and with much less friction. Fast forward three years and we are beginning to see a frictionless future associated with the conversion of points to real currency and applied at any point-of-transaction to complete a purchase.

Curious about this development, we collaborated with Engage People, a Toronto-based global loyalty marketing services provider who has established capabilities in the Pay With Points arena. We also solicited the input of select members of the Delphi Panel, a group of global loyalty experts who have participated in our past research reports. Instead of using our traditional Delphi Panel prediction techniques, we went to the marketplace and conducted proprietary research.

First, we reached out to a select group of U.S.-based financial services professionals to get their opinion about Pay With Points as a loyalty mechanism. A brief qualitative survey was conducted in July 2021 with 26 credit card issuers, payment processors, and networks. The survey was administered online and was by invitation only. Anonymity was guaranteed for all respondents. The final report was published earlier this year.

Second, we conducted a quantitative survey among U.S. cardholders to study consumer understanding of and reaction to Pay With Points as a loyalty marketing concept. This quantitative survey was conducted online with a geographically and demographically balanced panel of 200 respondents in August 2021. Although the exact same questions and language were not used in each research phase, those issues of similarity are highlighted throughout this report.

Fill out the form below to download the 2021 Delphi Report!

“By submitting this form, you are giving Wise Marketer Group, and if there is a sponsor of this content, the right to send you further communications and reports. We respect your space and will only send you quality mailings. The option to opt-out will always be available on emails. Thank you.”

To learn more about the loyalty research services available from The Wise Marketer, please contact us.

2021 Delphi Report: Pay With Points — Reducing the Friction in Loyalty Redemptions

Adblock test (Why?)



"loyalty" - Google News
November 23, 2021 at 02:18AM
https://ift.tt/3r1b18k

2021 Delphi Report: Pay With Points — Reducing the Friction in Loyalty Redemptions - TheWiseMarketer.com
"loyalty" - Google News
https://ift.tt/2VYbPLn
https://ift.tt/3bZVhYX

Bagikan Berita Ini

0 Response to "2021 Delphi Report: Pay With Points — Reducing the Friction in Loyalty Redemptions - TheWiseMarketer.com"

Post a Comment

Powered by Blogger.