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Brand Loyalty Here To Stay -- But Now It's 'Emotional Engagement' 03/22/2021 - MediaPost Communications

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A recent spate of articles have declared that brand loyalty is in jeopardy, or even -- as suggested recently in a commentary in this publication -- “on its way out.” The reality is, brand loyalty not only exists, but is a measurable, leading indicator of consumer behavior and brand profitability, …

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March 22, 2021 at 11:16PM
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Brand Loyalty Here To Stay -- But Now It's 'Emotional Engagement' 03/22/2021 - MediaPost Communications
"loyalty" - Google News
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