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TouchBistro, a foodservice point-of-sale solutions provider, has acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry for an undisclosed sum, according to a press release. TableUp's guest engagement solution, which is used by more than 600 restaurants throughout the U.S. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale and restaurant management platform.
TableUp's technology will form the foundation of TouchBistro Loyalty — the soon-to-be-launched customer relationship management, marketing, and loyalty solution that will be fully integrated with the TouchBistro platform.
The product will be rolled out in phases, with an introductory product available in the North American market in the coming weeks.
The TableUp team will join the TouchBistro family and continue working from Boston. Matt Zibell, founder and CEO of TableUp, will join TouchBistro's product team, where he will be responsible for launching and supporting TouchBistro Loyalty.
While TouchBistro has previously partnered with providers of loyalty solutions, this acquisition will provide the company with a proprietary solution that is much more deeply integrated into the TouchBistro platform and its ecosystem of products like online ordering and reservations.
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August 06, 2020 at 05:00PM
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TouchBistro acquires loyalty and marketing solutions provider TableUp - QSRweb.com
"loyalty" - Google News
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