Afterpay, the ‘buy now, pay later’ service, announced its new loyalty program, called Pulse.
Pulse incentivizes and rewards Afterpay customers who pay for their purchases on time and choose to spend responsibly. Unlike credit card schemes which reward consumers for increasing their spending, Afterpay rewards responsible spending.
Available starting in the U.S., Pulse will give consumers several benefits including:
- No payment up front on eligible purchases
- Ability to shop with 50 top retailers like Sephora, Macy’s and West Elm, and pay in four interest-free installments
- Increased payment flexibility for Pulse members
- Access to exclusive discounts, promotions, and new product launches
“Until today, loyalty programs across our industry have encouraged excessive spending – leaving no options for those shoppers who want to spend responsibly and avoid expensive fees and extended debt,” said Nick Molnar, co-founder and U.S. CEO of Afterpay. “We built Pulse to fulfill a need and offer a program in which both consumers and retailers benefit. This approach is fundamental to our mission and values as a company to encourage financial wellness and power an economy where everyone wins.”
In April 2020, Afterpay had more than 15 million app and site visits, and Afterpay’s U.S. Shop Directory contributed nearly 10 million lead referrals to its retail partners.
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August 24, 2020 at 06:51PM
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Afterpay Rewards On-Time Payments With New Loyalty Program - SGB Media
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