In this video, Editor-in-Chief Joe Keenan interviews Leif Sunderland, vice president of sales and marketing at TravisMathew, a men's apparel company based in Southern California focused on making premier apparel for work and play. Sunderland discusses the recent enhancements made to the brand's direct-to-consumer e-commerce site, why it was the right time to launch these upgrades, and why TravisMathew introduced a buy online, pick up in-store (BOPIS) fulfillment option as well as a loyalty program during the relaunch.
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June 16, 2020 at 08:18AM
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TravisMathew Launches Loyalty Program, BOPIS in E-Commerce Refresh - Total Retail
"loyalty" - Google News
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