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The online space of iGaming – in which companies present playable casino games and betting options via the internet – is an absurdly competitive arena. With hundreds of platforms and developers, thousands of games, and all of it being accessible by a simple Google search, every brand has to be on top of its game at all times to attract customers and survive.
Due to the way in which the competitive industry has made new customers a priority in the past, it could be seen that the audience has been cultured into becoming fickle. For many years, players could go from website to website, reaping the benefits of being a new player, and then moving on. Now, however, while new customers are still sought, platforms realize that customer loyalty is more important than ever in the industry.
So, how do iGaming companies now achieve customer loyalty in such a competitive landscape filled with fickle customers?
Rewards for arriving, continued rewards for loyalty
The iGaming industry is far too competitive for any platform to try to compete without the well-established welcome offers. However, to reassure players that the welcome offer isn’t just a superficial entry ticket, and that there’s more entertainment to enjoy thereafter, Casoola casino has opted to introduce a range of ongoing promotions as well as a specialized VIP program.
The welcome bonus alone is eye-catching enough, with bonus funds and 200 free spins from the site’s gigantic pet-bot character called Caszilla being rewarded to new customers. After using the welcome package, players can then compete on the leader boards through missions set up exclusively by the site, claim unique bonuses like a weekend boost, or get random gifts.
The idea that the bonuses and promotions keep coming after the initial opening offer is very appealing to several players, giving them a reason not to bother with claiming promotions elsewhere as there are plenty of this platform. It goes further, though, with the VIP program. Those who wish to become VIPs get even more benefits, such as an account manager, more promotions, more presents, exclusive holiday packages, and be entered into monthly prize draws as rewards for their upheld loyalty.
So, if it was the promotion and idea of bonus funds that appealed to the wandering customer, there is then plenty of follow up gifts and promotions to expand the experience further and encourage loyalty.
Games, games, games
Overall, the reason why people come to iGaming platforms is to try to win money on games that they like – with one invariably being linked to the other. As such, websites need to have a huge selection of games to allow just about anyone to find a game that suits their preference, as well as regularly update the library. The updates are key as they stop a platform from feeling stagnated and give loyal players the sense that they have access to all of the latest and most revolutionary titles available.
It always comes down to the software in the entertainment medium of gaming. In video game consoles, the companies behind the PlayStation 5 and Xbox Series X recognize that the games are critical and are now amping-up the promotions of their own exclusive titles. People will buy one console or the other based on its launch titles and the stream of future releases that are on the way.
In iGaming, the Casoola platform has recognized this essential aspect of the service, as well as the need to make it easy to navigate its vast selection. With an on-site search engine and distinct sections for all, live, new, and popular games, users can easily find what they’re looking for: be it new games like Shield of Athena and Power Blackjack or popular classics like Fire Joker and Book of Dead. With regular updates and easy navigation, the platform dramatically increases its longstanding appeal to gamers.
To encourage loyalty in the cut-throat space of iGaming, brands have been forced to offer user-friendly and attractive aspects beyond the welcome offer, with VIP and promo programs as well as regular game library updates being key to success in this regard.
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June 26, 2020 at 01:01AM
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How do iGaming Companies Achieve Customer Loyalty from Fickle Audiences? - BOSS Magazine
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