Web3 loyalty programs have numerous advantages over traditional loyalty programs, but three will resonate the most with policymakers: ownership, control and interoperability. With a Web3-based loyalty program, users have true ownership of their points, tier status and brand-related collectables – all of which come in various forms of “loyalty tokens.” Users also have the ability to transfer, trade or sell their property – as the brands see fit.
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January 27, 2023 at 05:01AM
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Web3 Loyalty Programs Are a Trojan Horse for Good Crypto Policy - CoinDesk
"loyalty" - Google News
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