McDonald's Will Cater to Digital Customers With Loyalty Program in July - GOBankingRates

kajasada.blogspot.com

Saving Money / Food

Sorbis / Shutterstock.com

Since opening its first restaurant in 1955, the McDonald’s brand has been built on customer loyalty. Now, after months of testing, CNBC reported that McDonald’s will be launching its first nationwide loyalty program on July 8.

2021 Small Business Spotlight: Check Out Our Small Business Stories, Plus the Nominated Businesses Near You
Learn More: McDonald’s Raising Average Wage for Employees at Company-Owned Restaurants

MyMcDonald’s Rewards will allow customers to unlock freebies through the McDonald’s app by ordering menu items at participating restaurants. CNBC reported that customers can earn 100 points for every dollar spent and work towards 16 rewards options, broken up into four different tiers.

Items such as hash browns or cheeseburgers cost 1,500 points to redeem and a Happy Meal or Big Mac will cost members 6,000 points, noted CNBC. To encourage customer participation in the loyalty program, 1,500 points will be added after their first order as a member.

Related: Fast-Food Restaurants Cut Value Menu Items, Push Meal Combos Post-Pandemic

McDonald’s isn’t the only fast-food restaurant to announce a rewards program. Other brands such as Popeyes and Taco Bell are creating rewards programs to hold onto digital customers gained during the pandemic, CNBC points out. Chipotle announced on Tuesday that the company will be expanding its existing program with more redemption offers.

McDonald’s U.S. president Joe Erlinger told analysts in April that the company saw digital sales of almost $1.5 billion during its first quarter, which included orders on the company’s digital kiosks, mobile app and delivery platforms, reports CNBC.

See: Restaurant Spending Reaches All-Time High As Americans Begin to Head Out Again
Find: Japanese Burger Restaurant Provides a Respite for Patrons Amid the Pandemic

Loyalty programs have the potential to boost that number even higher. According to CNBC, loyalty programs can drive foot traffic to participating restaurants, increase revenue and offer insight into customer behavior.

More From GOBankingRates:

Last updated: June 25, 2021

About the Author

Josephine Nesbit is a freelance writer specializing in real estate and personal finance. She grew up in New England but is now based out of Ohio where she attended The Ohio State University and lives with her two toddlers and fiancé. Her work has appeared in print and online publications such as Fox Business and Scotsman Guide.

Check Out Our Free Newsletters!

Every day, get fresh ideas on how to save and make money and achieve your financial goals.

Back to Top

Adblock test (Why?)

"loyalty" - Google News
June 25, 2021 at 11:45PM
https://ift.tt/2UGrRve

McDonald's Will Cater to Digital Customers With Loyalty Program in July - GOBankingRates
"loyalty" - Google News
https://ift.tt/2VYbPLn
https://ift.tt/3bZVhYX

Bagikan Berita Ini