Something's been baking over at The Cheesecake Factory, and no, it's not just that new Coconut Cream Pie Cheesecake. The restaurant is planning to launch their own loyalty program! Yes, TCF lovers, you read that right. There's about to be a way for you to cash in on your obsession with the overflowing menu.
As the restaurant continues to thrive, it's only right to give their customer base something to thank them for their loyalty. According to Restaurant Business, The Cheesecake Factory will be rolling out a loyalty rewards program that will be a permanent fixture for 2022 and beyond. Though we don't know too much about it, it will seemingly be "tailored to the chain and its hardcore customers," and the upcoming rewards program will be very, very "on-brand" for the restaurant and their guests.
Again, what does that really mean? Unfortunately, not much information more has been given in regards to what can be expected. If the layout of other brand's rewards programs are anything to go by though, I'm sure there's much that we can anticipate—especially since TCF is always giving out free gift cards.
Whatever it is that they're planning to include in the rewards program though, here's hoping it includes free slices of any cheesecake that you choose. Or, if not, a creation of special VIP events like a "Sip & Sweet" so that you can eat, drink and be very, very merry.
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