Even though most brands consider loyalty an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing personalized marketing strategy, few can assign a dollar value to their loyalty program.
This data brief outlines a simple series of assumptions and calculations that can be used to determine your loyalty program's value, so you can understand the ROI it’s delivering to your brand – and ensure you’re getting the most out of your program.
"loyalty" - Google News
August 11, 2021 at 07:16AM
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Calculating the Value of Your Loyalty Program - CSNews Online
"loyalty" - Google News
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