Walgreens said it will relaunch its customer loyalty program as myWalgreens in November, as part of its mass personalization efforts.
Walgreens’ mass personalization program boosted Walgreens retail sales by 140 basis points in its fourth quarter 2020, a significant increase from the 95 basis points impact in the last quarter. Walgreens.com sales grew 39% in the quarter.
The retailer has accelerated the pace of its technology transformation converting a further 1,145 stores to retail SAP in the quarter, taking the total to over 3,500 stores, according to Alex Gourlay, co-COO and president, Walgreens Boots Alliance (WBA).
“The rollout of SAP at a store level provides a wide range of benefits as a management and operational tool, giving us real-time information on store operations, stock levels and movement,” he explained. “It also gives us far greater detail and timely visibility on our business.”
The technology’s implementation joins up WBA’s operations with a cloud platform, which will significantly enhance local fulfillment.
Through a partnership with Microsoft, the retailer moved its on-premises applications and IT resources in a heterogeneous Linux and Windows environment to the Microsoft Azure cloud platform. Then, working jointly with Microsoft and Adobe, the retailer has been working to build a mass personalization engine that accesses and enriches that existing data.
“The results of a mass personalization work have been driving a new and much more targeted interaction with our customers over recent months,” said Gourlay. “The nature of the personalization engine means that it learns more about our customer’s preferences and refines its output to adjust. So we're seeing it get better and more effective quarter-by-quarter.”
WBA is now beginning to rollout the next elements of this customer facing initiative, including relaunching its customer loyalty program as myWalgreens.
“This goes well beyond updating the look and feel of our app to create seamless retail and pharmacy experience,” noted Gourlay. “The new program will greatly simplify how customers accumulate and use their rewards and will create a much more engaging health-orientated relationship.”
"loyalty" - Google News
October 16, 2020 at 11:05PM
https://ift.tt/3m6bwZl
Walgreens to Relaunch Loyalty Program as Part of Technology Transformation - Retail Info Systems News
"loyalty" - Google News
https://ift.tt/2VYbPLn
https://ift.tt/3bZVhYX
Bagikan Berita Ini
0 Response to "Walgreens to Relaunch Loyalty Program as Part of Technology Transformation - Retail Info Systems News"
Post a Comment